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Lawyer Website Rentals & Sales

You probably don’t own the office building where your law practice is based, so who says you need to own your niche marketing websites? Renting real estate is often the most practical solution in the bricks and mortar world, and this applies just the same to renting cyber real estate as it does to bricks and mortar.

The traditional concept of a lawyer’s website is a storefront that displays your business address and contact details with information about your practice areas and the services that you offer. Every lawyer should own a storefront website and you put this website address on your business cards, stationery and emails etc.

BUT…….

Who said you can only have one website? And who said that you have to pay all the costs of website development, content creation and SEO upfront by building your own website? Why can’t you rent websites that have already been built, already have many pages of unique content and already have high rankings in the search engines? And why can’t you have two websites, or five or ten websites? Not storefront websites that you have on your business card, but niche marketing websites that are centered around a single area of law that attract high quality, targeted traffic, consistently converting that traffic into phone calls and emails from potential clients.

Centering a complete website around a single area of practice doesn’t just show your visitors that you are a specialist, but the search engines too. The specificity and volume of the website’s content means these niche websites consistently outrank more generalized lawyer websites on Google for those specific search terms.

If you are a personal injury lawyer based in Orlando would you rather rank on Google’s first page for the search term “Orlando theme park accident lawyer” and get 10 visits a day, or on the fourth page for the search term “florida lawyer” and also get 10 visits a day? Not only is it easier to rank higher in the search engines for these less competitive search terms by optimizing your website around a small number of highly focused keywords, but the traffic you do get converts into clients at a much higher rate because it consists of educated consumers seeking a specialist that focuses on their exact need.

But what if your law practice covers several areas of law, won’t a niche website miss a lot of other potential clients? Yes it will, so get another niche website that covers another area, and another and another…..There’s no limit to the size of the net you cast over the internet, and the wider your net is, the more high quality, high converting traffic you will get.

To create a niche website we first create easy to read, keyword-rich content that helps and informs the reader about their particular area of interest. We then design and build the layout of the website with clear and easy navigation as priority, select a generic domain name and put the website online. When the website is online we start the Search Engine Optimization process, or SEO, which is the process of optimizing that website so that it ranks high with the search engines for specific search terms.

When the website is ranking high on Google, Yahoo and Bing for it’s target keywords we then rent it out to you and customize the website to include your business and contact details, logo and photographs. Without any upfront costs, risk or time spent you move into a brand new, high ranking space that will generate quality leads from day one.

The alternative of creating and building your own website requires upfront time, money and effort, with no guarantees that the SEO company you hire will achieve good rankings for your site. By renting an already high ranking site you know exactly what you are getting for your money, and with no minimum contract terms and monthly payments your effort and risk in acquiring a new website is minimized as much as possible.

 
 
   


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