Copywriting for charters and tours
Stop putting content off. We write the web pages, articles, and posts that bring in bookings while you run trips.
Persuasive content
Words that help guests understand your trips and feel confident booking with you.
Search-friendly articles
Guides, reports, and updates written to bring in steady traffic from Google.
Engaging social posts
Short, clear captions that keep your business visible and active online.
Content off your plate
We handle the writing so you don’t have to put it off or worry about it later.
Copywriting that works for charters and tours
Writing good content takes time, and when you’re out running trips, it’s always the first thing pushed aside. Weeks turn into months, and suddenly your site hasn’t been updated, your articles sit unwritten, and your social pages go quiet. That silence costs visibility, rankings, and bookings.
BlueClaw handles your content creation so you don’t have to. We research, write, and publish copy that reflects your business, attracts the right guests, and performs well in search.
Web copy that converts
Your website is your storefront, it needs to do more than look good. The words must clearly explain who you are, what you offer, and why guests should choose you.
- Direct and human → conversational language that sounds like you, not an ad.
- Optimized for search → clear structure, headings, and phrases travelers actually use.
- Built to convert → every section guides visitors toward a call, email, or booking.
Whether you run fishing trips, kayak tours, balloon rides, or wine tastings, your web copy should make people want to experience it, not just read about it.
Articles & blog posts that rank
Blogging isn’t about filling space; it’s how your business gets discovered year round. Search engines reward helpful, detailed posts, and those pages keep earning traffic long after they’re published.
Fundamentals that matter:
- Answer real traveler questions (“best season for redfish in Florida,” “what to bring on a hot air balloon ride”).
- Include optimized images and captions that surface in Google Image results.
- Build topical authority around your destination or activity.
- Link naturally to key service pages to strengthen SEO and conversions.
Each article is written with your location, season, and audience in mind, not copied from generic travel blogs.
Social media copy that feels real
Your social channels are often the first touchpoint guests see. We write captions and short-form content that match your tone, highlight your experiences, and build engagement without you needing to babysit the feed.
- Seasonal posts that drive traffic during key months.
- Captions and hashtags tailored to your local audience.
- Updates and stories that show consistency and personality.
We know your time is limited. You run the trips — we write the words.